Are you working with online surveys as a way of gathering data and general market trends? Nowadays marketers attempt to do so at some time and other, and it can really be quite useful. But you can find problems that can arise too - and quite a few of them center around wanting to fulfill incentives for surveys
In regards to loyalty rewards processing and attempting to fulfill incentives for surveys (since the two are mostly the same) - the actual fact of the matter is always that it is never as elementary as most people assume!
For example: You can not just blindly fulfill whatever incentive you promised. Before you decide to do that you'll want to carry out some kind of incentive check fulfillment to ensure that you check over the survey data that you have gathered and find out whether or not it really is compliant!
Which means your loyalty rewards processing (and incentive check process) moves something like this:
• Receive completed survey or loyalty reward claim
• Validate that it must be genuine and check against your set of issued surveys or loyalty points
• Capture the information that has been sent in the form itself and choose whether or not it is 'compliant' to your requirements
• If compliant, fulfill incentives for surveys as soon as possible!
Now the biggest challenge with this process of incentive check fulfillment and loyalty rewards processing is checking regardless of whether a survey or claim is 'compliant'. Unfortunately regardless how hard you attempt it is ridiculously challenging to automate that process - particularly if the survey in question contains a great deal of subjective questions that will have numerous responses.
How can you pick which responses are valid and those that aren't?
For this reason - generally people find that they have to fulfill incentives for surveys manually. Naturally, this can be tedious and time consuming - which explains why in recent years marketers have begun to outsource it!
Currently, you ought to be able to find a loyalty rewards processing service which handles incentive check fulfillment, rebates, etc.
At the end of waking time - the checks involved are actually very similar anyway.
Specific services honestly generally have the experience, manpower, and training to cope with these situations plus they could handle almost all of the grunt work for your benefit and simply issue you with reports once a month or so!
Assuming you're confident with the idea of outsourcing, this is the great way to solve the situation.
Alternatively you might want to take into account hiring someone on the part time or full-time basis to fulfill incentives for surveys - preferably someone with experience with that area. Should you be handling a large volume this could prove to require greater single person though, which could mean hook extra cost by you!
All things said and done, incurring expense is still infinitely preferable to not being able to fulfill incentives that you've promised!
see more on incentive check fulfillment
20 Mart 2011 Pazar
Always Don't Forget to correctly Fulfill Incentives for Surveys!
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