The 5 Biggest Mistakes In Web Design

The top mistake that people make with web design is to use Flash on their site. Your visitors will not be that impressed with your beautiful Flash site so don’t waste your time and money with this. All your visitors are looking for is how your products or services can benefit them and having a sexy Flash site will not sway them towards using you in fact quite the opposite.


You have to take into consideration that not all Internet users have high speed connections so if they are using a slower service they will probably go elsewhere because your page takes too long to load. Give people what they want straight away as that is what they are expecting and it would be stupid to disappoint them wouldn’t it? For all your UK design needs go to web design UK.


Don’t create your site with links to everything under the sun on each page like a catalog and you will avoid mistake number two. This is the “show them all you’ve got scenario" where website owners believe that if they display all of their offers they will make more sales. There is no evidence to support that this works.


Research on Internet marketing has proven that having too many links to offers on a page will lead the visitor to purchase nothing in most cases. The problem here is that the visitor feels overwhelmed and looks for an escape route which normally means leaving your site. It is better to organize your site into product categories and help your visitors further by adding a search box.


The next big mistake is not to have your site optimized for search engines such as Google, Yahoo and Bing. Writing for visitors and not for search engines is a view held by many web design experts. While there is truth in this, it is quite easy to write for your visitors and optimize for the search engines at the same time.


If you are offering plumbing services in London then you need to think about what people looking for your service will type into the search engines. As an example we will choose the term “Plumber in London" as the keywords most will be using. So it makes sense t o optimize your site for these keywords. You need these keywords to appear a few times in your site and in the description and title of the web page. Search engines are just machines and they need all the help they can get in understanding what your web site is about.


Putting too many graphics on your site is mistake number four. The more images you have, the more likely you are to avert your visitor’s attention from your core message and your page will be slow. Google are now penalizing web sites with slow load times. Online research companies have found that a web site has around seven seconds to satisfy its readers. Some web sites take longer than that to display because they are full of graphics and you will lose a lot of visitors of your site is like this.


And the final mistake in web design is to have your site design and content produced by people with no online marketing experience. There is no point in producing a fancy looking web site that has a poor message and does not encourage your visitors to contact you, join your email marketing list or buy your products or services. A better solution is to hire a professional copywriter for your sales message or write it yourself while letting your web designer create a nice looking design for you.