What impact does SEO services truly have?

SEO services history has its earliest roots with Gerald Salton in the 60’s when his team at Harvard and Cornell University created and understood the need to be able to use an information retrieval system, which they named ‘SMART’. ‘ARCHIE’ (shortened from ‘Archive’) followed this in the 1990’s with a much more tailored approach to search. Archie’s Query methodology, incorporated a script and regular expression matcher which combined with a database enabled searchers to view these catalogued web filenames.


Since that time many search engine companies (Aliweb, Looksmart, Lycos, Inktomi, Infoseek etc…) have tried to create a profitable, successful and sustainable business model and failed. Google however has become the de facto standard and is still the primary search engine of choice for 80% of the searches made on the Internet – however it is fair to say that Bing from Microsoft is catching up and making inroads into this dominance.


Google continues to refine its algorithm, which it uses to determine a websites relevance to the user search, so that it can follow its message of making a rapid search as relevant as possible for the user . Companies soon realised that it made good business sense to be on the first page of Google as it is key to promoting or selling their services or products.


Good SEO = website awareness and good Website Marketing = conversion into sales.


The old Yellow Pages adage of simply ‘being in the book’ doesn’t apply any more. Time, convenience and relevance are some of the most important factors for today’s searcher with relevance being the key for the search engine. The search engines are now guiding users through the decision process, which make website attraction important but ease of use,ease of communication, ease of purchase and definitive calls to actions, become key factors in the sales cycle.


So what happens when a user lands on your website?


The main purpose in retail for example is to sell the user a service or product , take a moment to think about the rules that apply to you when you purchase something in a retail outlet.
The shop will:


a) Display their purchasable items


b) Make it simple for you to get information on products or services


c) Most important of all, they make it easy for you to buy them.



Exactly the same rules apply with a website. Examples of this are specials deals and impulsive buys at the checkout.


The key is to make it easy and simple for the user, without bells and whistles (unless you are in this trade!) – KISS works!.


SEO services is the key to it, without SEO and page one of Google, you simply don’t exist.



SEO services now are key to getting your website to page one of Google